The Samueli Foundation is a private family foundation dedicated to strengthening community well-being in Orange County, California. Through investments in local nonprofits, education, health initiatives, and Jewish community life, the Foundation works to create meaningful, lasting impact across the communities it serves.

Working with the team at Hale Design, I helped evolve the Samueli Foundation brand identity to reflect its updated positioning and establish a fresh visual direction for the organization. I developed the concept and design for the new logo, creating an identity that feels contemporary and purposeful while building on the Foundation’s established presence.