The Vignelli Center for Design Studies at Rochester Institute of Technology is an international hub for design education, research, and preservation, housing more than 750,000 artifacts across the fields of design. At the heart of its collection is the work and legacy of Lella and Massimo Vignelli.

For the Center’s inaugural fashion event, Beyond Fashion, I served as co-art director alongside a fellow graphic designer, developing the visual identity for a showcase celebrating local and student designers inspired by the Vignelli Archives. Together, we established the event’s visual language across the logo, posters, invitations, stickers, and promotional materials. We also managed the event’s social media presence, creating promotional content to build awareness and engage the RIT and Rochester design communities leading up to the event.