Stonebridge
© 2023, Hale DesignOverview
Stonebridge delivers hospitality management through sharp insights and an unwavering focus on helping hotel portfolios perform and investments thrive.
Working with the team at Hale Design, I helped evolve the Stonebridge brand identity to reflect its shift toward hotel management and establish a clear, focused market position. I developed the concept and design for the new logo, using the “o” in the wordmark as a visual focal point that represents Stonebridge’s sharp focus and perspective. The circular form also speaks to growth, dynamic teams, and collaboration, while subtly referencing the Denver mountains where the company
was founded.
Role
Logo Design | Brand Identity | Visual Design | Design System